933 B
ShopSense
useful both for users and shop owners!
For users
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for veeeery big shops, help the user move (geolocation)
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send a notification to a fidelized customer (a customer with the shop app installed) for special offers. Personalized based on the users interests (see part 2)
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help the user find the nearest shop assistant.
For shop admins
Data analysis: we can find, for each user, which are his interests (imagine Ikea with a lot of areas) and analyze the data to send special offers.
Furthermore, we can observe which are the most frequented areas of the shop, the areas on which users spend more time, and the time slots of the day in which the shop is more crowded. (For this last part, we don't even require users to have the app installed.)
Context
can be used in any kind of shop, it's very versatile.
Requirements
we take advantage of user smartphones and use beacons receivers in the shop.